Your advertising dollars are spent to purchase a piece of the reader's mind. So, what’s their impression of your dealership?

• Over time, have your ads developed familiarity and trust among readers?
• Do your ads convey a sense that your dealership is organized, neat, professional and attentive to every detail?
• Do your ads stand out from all the clutter?
• Are your ads unique and different, easy to read with clear messages?
• Are they consistent with other visual communications from your dealership?

If your answer to any of these questions is “no,” well, you could be getting more for your money!

Click the links on the left to find out why car dealers have kept me in business for 20 years!

   

I'll get you noticed and remembered! I’ll provide the ad design that will enhance your brand, i.e., your store's "personality," as perceived by readers.

• My ads develop familiarity and trust among readers
• They convey a sense that your business is organized, neat, professional and attentive to every detail
• My ads stand out from all the clutter
• They are unique and different, and easy to read with clear messages
• They are consistent with other visual communications from each and every dealership

My ads are fresh, they stand out, they're clean and organized, and are head and shoulders above ordinary. I'll give you a consistent visual presentation that conveys the personality of your dealership, thereby earning trust and confidence among readers. I'll work as your partner - no middleman will come between us - and I’ll function just like an in-house graphics department for your dealership.

My automotive print ad design and management, and full service graphics for car dealers includes:

• Your own graphics department for any and every visual design need
• Great, clean, creative car ads with proven results
• I represent you to the print media, becoming your single point of contact
• Print media scheduling (with monthly insertion calendar) & deadline tracking
• Brochures, signage, web banners, forms, mailers, logos, etc. design
• Maintenance of your graphics library, logos, etc.
• Ensure compliance to manufacturer requirements
• Ensure state regulation compliance
• Maintain complete ad history
• Unbeatable, one-on-one personal service, no middle man
• Personal commitment to your satisfaction

   

It's pretty simple really. I've found a niche business and have been successful because of hard work, super fast service, fair pricing, accountability and honesty.

On the front end, I'll work with you to develop a plan, a "creative brief." First, I'll get to know you, then your business, your vehicle lines, your competition, and your market. I'll understand and embrace the ambitions you have for your dealership.

With clear objectives, we'll move forward together with me serving as your single point of contact for all things graphical, primarily print advertising, but also any printed item from web banners to signage to brochures. And when necessary, I'll work in harmony with your broadcast ad agency, sharing promotion designs, logos, etc.

Production of a typical weekend ad will suddenly become painless for you and your staff. Since I'll be your "point man," I'll make the ad placements, provide a calendar of insertions, track the deadlines, and then request ad content information, promotional tie-in requirements, etc. from you on a weekly basis. I'll then provide proofs by email, and upon your approval will deliver your ads to the media and ensure proper placement. Plus, I'm well versed in working within manufacturer and co-op requirements, as well as state motor vehicle commission regulations. There will be nothing left for you to worry about, and you'll get back valuable time to use on other matters.

I'm always just a phone call, email, fax or instant message away whenever you need me. If you'd like references, I'll gladly provide them. Note that I have been continuously "employed" by several dealerships for over 10 years (one has used me for 18 years).

Most of my auto dealer clients pay a monthly retainer fee for my services. The fee varies based on several factors, including ad frequency, ad size, use of color, anticipated revisions, and so on. Together we'll arrive at a fee arrangement that makes for a win-win deal.

Yes, I know the local newspaper will create an ad for you for free. It's BECAUSE of this that auto dealers hire me! There is simply no comparison between my personal service and creative product and what you receive from the local newspaper. In 20 years I have never been "relieved of duty" by a dealer who subsequently turned the creative tasks over to the local newspaper!

Interested? Let's talk!